Business + Strategy

Over the past 15+ years, I’ve built and led businesses that thrive at the intersection of creativity, systems, and people. As the founder of Createscape Coworking and a long-time video production studio owner, I’ve worn every hat—CEO, operations lead, creative director, community manager, and strategist.

Whether it’s streamlining workflows, designing customer experiences, or launching new initiatives, I bring clarity, empathy, and big-picture thinking to everything I do. I love solving messy problems, building smart systems, and helping teams focus on what they do best.

What I Bring to the Table:

  • Visionary Leadership – Built two successful businesses from the ground up, scaling operations and culture while staying true to mission and brand.

  • Operational Strategy – Designed and implemented workflows, systems, and tools that support team productivity, customer experience, and growth.

  • Project & Team Management – Hired, trained, and led small teams, managed budgets and performance, and aligned creative vision with business goals.

  • Marketing & Brand Strategy – Led multi-channel campaigns, storytelling, and brand-building efforts across content, events, and digital platforms.

  • Creative Business Consulting – Advised on company growth, office planning, partnership development, and brand positioning for studios and production companies.

  • Community & Culture Building – Fostered engaged communities through thoughtful programming, human-centered systems, and inclusive environments.

Highlights

✅ Built and operated a coworking space for over a decade, now generating $500K+ annually
✅ Led strategy for a virtual production studio's launch and business model
✅ Managed creative teams and timelines for 100+ client video projects
✅ Developed marketing systems, client funnels, and creative direction
✅ Wrote grants and secured partnerships for business, events, and programs

Createscape Coworking (2014 - present)

Co-Founder & Chief Visionary Officer
Createscape Coworking is a locally owned coworking space in Austin, Texas, which I co-founded in 2014 and have led as chief executive ever since. Originally created to serve as a collaborative hub for creative professionals, Createscape has grown into a thriving community for freelancers, startups, and small businesses. Over the years, we’ve expanded our footprint to 8,000 square feet across multiple phases, continually evolving to meet the needs of our members.

Designed to foster creativity, focus, and connection, Createscape's award-winning and highly-rated office and community offers flexible coworking options, meeting rooms, and event spaces—all within a thoughtfully curated environment. Our amenities include high-speed Wi-Fi, complimentary coffee and tea, and a pet-friendly atmosphere that reflects the relaxed, welcoming spirit of East Austin. Since opening, we’ve welcomed thousands of members, businesses, and guests—supporting them as they launch ideas, build companies, and create meaningful work around the world.

Since celebrating its 10-year anniversary in 2024, Createscape continues to empower artists, entrepreneurs, and professionals by providing a supportive and innovative workspace that reflects the dynamic spirit of Austin's creative community.

Escape Plan Productions (2011 - 2024)

Co-Founder & Video Producer
As co-founder of Escape Plan Productions, I led a full-service video production company specializing in high-impact storytelling for clients in music, tech, nonprofit, and education. I managed end-to-end production—from pitch to delivery—while directing and editing hundreds of video projects including commercials, music videos, crowdfunding campaigns, short films, and branded content. I also handled client communication, budgeting, team sourcing, and delivery, balancing creative direction with business leadership for over a decade.

Co-Production House & Virtigo Pictures (2019 - Present)

Partner
Currently, I serve as a partner and strategic consultant for both Co-Production House and Virtigo Pictures, Austin-based studios specializing in virtual production, LED wall technology, and large-scale studio facilities. My role includes consulting on studio operations, marketing strategy, and business development, as well as supporting virtual production workflows and event programming. I help connect creative professionals to innovative tools and space that push the boundaries of what’s possible in film, media, and branded storytelling.

Video Producer & Editor (Freelance / Contract) (2010 - present)

  • As a freelance video producer and editor, I’ve led projects from concept to delivery across a wide range of formats—including branded content, documentaries, interviews, and promotional videos. I specialize in storytelling that blends creative vision with strategic goals, delivering high-quality, emotionally resonant work for clients in media, tech, nonprofit, and the arts.

  • With PhotoHouse Films, I worked extensively as a wedding video editor, assembling emotionally resonant and visually engaging stories from raw footage, often under tight deadlines and with a strong narrative focus. Clients included former NFL athletes, national political figures, and acclaimed filmmakers.

  • At Oak Haven Massage, I served as in-house Video Producer on contract, producing marketing videos, internal training content, and YouTube ads—handling everything from scripting and filming to editing and delivery.

Austin Rainbow Theatre (2025 - Present)

Board Member
I serve on the board of Austin Rainbow Theatre, a nonprofit dedicated to creating inclusive, affordable theatre that uplifts LGBTQIA+ voices, reduces stigma, and fosters belonging through storytelling and live performance. As a board member and fundraising committee member, I support outreach, awareness, media strategy, event planning, and fundraising efforts. I’m proud to contribute to a mission that amplifies queer history, honors diverse narratives, and brings community together through the arts.